Paper: Standing out with storytelling

Discover why data storytelling is the 'must-have' skill for analytics professionals

Just as data is essentially useless until it is used to generate insights, so too, insights are of little value if they can’t be understood and acted upon by the people they benefit.

And so this notion of using data to tell a story – often referred to as data storytelling – is becoming a key requirement in a data professional’s toolbox.

IAPA commissioned this look into data storytelling, supported by Sisense, and featuring Antony Ugoni, CDO at Bupa and IAPA Advisory Chair; Keegan O'Shea, Principal Consultant for Customer Data Science at Suncorp; Lois Gamerman, President and Chief Executive Officer, Soft Stuff Distributors; Cameron O’Riordan, Director of Sales and Marketing at Stack Sports; and Harry Glaser, Chief Business Officer at Sisense.

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Standing out with Storytelling is proudly sponsored by Sisense

Sisense offers an independent analytics platform for simplifying complex data and building and embedding analytic apps capable of delivering insights to everyone inside and outside an organization. Sisense allows builders to collaborate on a single platform, delivered in a hybrid, cloud-native environment with low cost of ownership, for democratization of data and analytics. 

More than 2,000 customers worldwide, including large enterprises, Fortune 500 companies, smaller startups, and nonprofits rely on Sisense. UiPath, Tinder, Philips, Nasdaq, the Salvation Army, and other organizations employ Sisense to turn complex data into insights with the speed, power, and flexibility needed to gain a competitive advantage. Learn more at