IAPA Advisory Committee

Amanda is passionate about data-driven decision making and the power of community and brings a unique perspective to IAPA as we usher in a new era for Australia’s only analytics association.

An innovative, award-winning professional, with a wealth of diverse experience and a genuine curiosity for client needs. Experienced in building new teams in dynamic and challenging environments, she leads with stability, efficiency and growth.

With a career spanning tourism, events, higher education, and state and federal government, coupled with supporting income-generating projects for orphaned children through aid work in Kenya and Nepal, and a side hustle as a Marriage Celebrant, Amanda thrives on engagement and opportunities for connection and new adventures.

Through 15+ years of dedicated public service experience, with an extensive background in the immigration and settlement and multicultural affairs portfolios, including offshore deployments to India and Nauru, Amanda maintains a keen interest in Australian migration policy and opportunities to embrace and support the diversity that migrants bring to enhancing Australia.

At the age of 10 Antony proclaimed to anyone who would listen that his chosen career was to become a mathematician.

To that end, Antony went on to attain his Masters in Science, focussing on the statistical sciences and during that journey exhausted the entire catalogue of Pure, Applied and Statistical math that LaTrobe University had to offer.

Antony’s first grown-up career was as a Lecturer at both the Dept of Epidemiology and Biostatistics at Monash Medical School and the Dept of Public Health at the University of Melbourne. An academic life of 10 years.

Antony then took on commercial roles in the corporate domain where he

• At NAB, built the first analytics capability in Australia detecting and preventing fraud in the Financial Services space
• …and then led the Customer Analytics function.
• Was the first employee at Seek with the remit to take advantage of the enormous volume of ads, candidate profiles and online activity of both candidates and hirers with the aim to better connect people to fulfilling careers
• Became the CDO at Bupa and built the foundations of their modern Data Science capability
• Became the CDO at Go1 and delivered their data platform and data strategy
• And is now the Chief Data Scientist at HCF
• The aggregate of his achievements during that time has been
• Identifying well in excess of $100B AUD of revenue opportunities previously hidden to those organisations
• Putting more that 1m Australians in roles they would never have been aware of
• Holding back the threat of global giants Monster, Indeed and Google to maintain Seek’s leading position in the markets it serves

Antony is also active outside of his regular “day jobs”.

Seeking to give his analytical tribe a bigger voice at the table Antony has served time on the Boards of the Statistical Society of Australia and ADMA, and currently sits on the Advisory Board of the Centre for Business Analytics at Melbourne Business School and is the Chair of the Institute of Analytics Professionals of Australia Advisory Committee.

Antony is also an advisor to 4 exciting Australian start ups

….and is the co-author of 70 peer reviewed academic papers.

Kathryn is an IAPA specialist advisory committee member

A passionate and experienced Analytics executive and evangelist, Kathryn currently occupies the role of General Manager Data & Analytics at HBF.

Kathryn has an education in Finance/Econometrics and is a graduate of the Australian Institute of Company directors. Kathryn brings expertise in Analytics Transformation across the full value chain, from data to advanced analytics, honed over more than a decade in banking, government, retail and private health insurance.  

Kathryn is a vocal advocate for gender diversity in the Analytics industry and hold seats on the Advisory Boards of the Institute of Analytics Professionals of Australia (IAPA), RMIT Digi3 and Corinium’s CDAO conference series, and is an active contributor to industry initiatives like the development of an industry accreditation framework, consultation on university curriculum and judging of the Top 25 Analytics Industry Leaders since its’ inception.

Coert is a strategic leader and entrepreneur who partners with executive teams to reimagine industrial and people-centric challenges. As Board AI Advisor, investor, and co-founder of DataAlchemists, he applies first-principles and systems thinking to unpack complex environments, then aligns organizational design, AI, and data solutions for sustainable and transformative impact.

His recent advisory roles include XPRIZE, Google X, and mentorship through the Creative Destruction Lab (XPRIZE Carbon Removal stream) and Plus 8 Accelerator, supporting founders in scaling breakthrough technologies, and a number of NDA protected roles.

Previously, Coert led BHP’s global Digital program, Data Strategy and also its Technology Transformation, and served as CEO of MaxMine. As senior partner at Deloitte, he built and scaled the analytics and machine learning practice in the Energy & Resources sector. He earned a B.Acc and Honours Degree in Accounting & Information Systems from Stellenbosch University, holds Chartered Accountant credentials (SA & ANZ), CIMA (UK), and certification from the Business Continuity Institute.

Elisa has twenty years of experience as a Data & Analytics leader in both the US and Australia. She has worked in industries spanning finance, FMCG, retail, consulting, and technology at companies including Citigroup, Avon Products, Quantium, LinkedIn, Myer and now at the AFL. Elisa has undergraduate degrees in Finance and Accounting from New York University and an MBA from both Columbia University and London Business School.  Elisa is passionate about leading businesses to be more data driven and sees herself as an objective advisor to the business. In every business including the AFL, Elisa believes data is one of its most important, and often undervalued, assets. In her role as a Data & Insights leader, Elisa strives to maximise the value and role of data in decision-making at all levels of the business. 

Rolee Satyam is a senior digital and data leader with two decades of experience across Asia, Australia, and America. At present, she is Chief Data Officer of Westpac Consumer and Business banking division.

Her role encompasses all aspects of data to ensure data is leveraged to drive positive customer outcomes and data risk is within appetite.

In her extensive career, she co led the successful data transformation of WooliesX (Woolworths digital and data arm) driving optimisation & innovation. Prior to that, Rolee was based in San Francisco leading the digital and data plan for Walmart. 

Rolee is passionate about gender equity and purpose driven work.

Trisca Scott-Branagan is ranked the #7 most innovative CMO in Australia by the CMO Council (2016). She is the Executive Director of Marketing at Deakin University, Australia¹s 8^th largest university and Victoria¹s leading university in online courses. 

Over the past 20 years, Trisca has worked across financial and professional services in marketing and business development roles. This includes working 10 years for Deloitte, the world¹s largest professional services firm. During her time at Deloitte, Trisca worked in national, Asia Pacific, and global roles, including 4 years based in New York. 

Recently, Trisca made the transition into the Education sector and today leads a team of 70 FTE marketing and business development professionals. In a sector that is increasingly competitive, global, and digital, this team¹s remit is to develop and deliver the University’s marketing and brand strategy and to attract and convert future students to choose Deakin University as their preferred place of study. 

Outside of work, you¹ll find Trisca attempting to stay fit, or spending time with her husband, 8-year old son, and 6-year old twins. 

Danny has spent 7+ years turning data into action for leading Australian brands, covering a breadth of disciplines across customer fulfilment, operations, customer and marketing domains. He is currently the General Manager of Advanced Analytics at Crown Resorts, where he leads a multidisciplinary team charged with solving complex problems across the group’s gaming operations, luxury hotel portfolio, and food & beverage outlets. Danny’s mandate is to elevate guest experiences driven by data & analytics.

Before joining Crown, Danny led Business Intelligence at MECCA Brands. There, he helped lead the cloud-native analytics platform (Snowflake, dbt, Airflow) and launched the company’s first semantic layer - reducing time-to-insight and creating the single source of truth. Earlier in his career he led analytics and advanced marketing technology solutions at consultancy, The Lumery (now part of Accenture), helping blue-chip clients unlock customer value through data-driven experimentation and personalisation.

Danny holds a Master of Business Analytics and Master of Business Administration, publishing research on change-management strategies for business-intelligence adoption. He is an active participant in the analytics community, motivated to help aspiring and established analytics professionals get to the next level.