IAPA Advisory Committee

Amanda is passionate about data-driven decision making and the power of community and brings a unique perspective to IAPA as we usher in a new era for Australia’s only analytics association.

An innovative, award-winning professional, with a wealth of diverse experience and a genuine curiosity for client needs. Experienced in building new teams in dynamic and challenging environments, she leads with stability, efficiency and growth.

With a career spanning tourism, events, higher education, and state and federal government, coupled with supporting income-generating projects for orphaned children through aid work in Kenya and Nepal, and a side hustle as a Marriage Celebrant, Amanda thrives on engagement and opportunities for connection and new adventures.

Through 15+ years of dedicated public service experience, with an extensive background in the immigration and settlement and multicultural affairs portfolios, including offshore deployments to India and Nauru, Amanda maintains a keen interest in Australian migration policy and opportunities to embrace and support the diversity that migrants bring to enhancing Australia.

Kathryn is an IAPA specialist advisory committee member.

A passionate and experienced Analytics executive and evangelist, Kathryn currently occupies the role of Chief Data and Analytics Officer at Worksafe Victoria. Kathryn has an education in Finance/Econometrics, with particular expertise in Analytics Transformation across the full value chain, from data to advanced analytics, honed over more than a decade in banking and more recently the public sector.  Kathryn is a vocal advocate for gender diversity in the Analytics industry and hold seats on the Advisory Boards of the Institute of Analytics Professionals of Australia (IAPA) and Deakin Information Systems and Business Analytics (DISBA), and is an active contributor to industry initiatives like the development of an industry accreditation framework, consultation on university curriculum and judging of the Top 25 Analytics Industry Leaders since its’ inception.

Coert is one of those high-energy people that loves to build products, businesses, teams and communities. At heart he is an entrepreneur, avid water athlete and regular keynote speaker and investor. 

Coert is CEO of MaxMine, a world leader in productivity technology for miners combining expert coaching, AI, Industrial IoT, and Software as a Service.

Coert’s impressive career in digital and data change, which started from a Commodore VIC20 computer on a remote farm, has seen him lead BHP's global digital transformation, building BHP's innovation mine, and lead BHP's global data strategy and data initiatives reporting to the Executive Leadership Team. Prior to BHP, Coert was a Senior Partner with Deloitte leading the data analytics practice specialising in machine learning and application in energy and resources.

In a normal day, what kinds of data / analytics activities are you involved in?

I look after the entire value chain of Data in Consumer & Business Banking including Data Strategy, Data Governance, Analytics, Data science and people leadership.

What are the biggest challenges you face?

Data fluency

What would be the proudest or most enjoyable moment in your analytics career?

What advice would you give to a woman wanting to get into the analytics industry?

Aspire to do the right thing for the customer.

In terms of the future of analytics, what do you think will be the most interesting aspect/s?

Privacy and Ethics

Trisca Scott-Branagan is ranked the #7 most innovative CMO in Australia by the CMO Council (2016). She is the Executive Director of Marketing at Deakin University, Australia¹s 8^th largest university and Victoria¹s leading university in online courses. 

Over the past 20 years, Trisca has worked across financial and professional services in marketing and business development roles. This includes working 10 years for Deloitte, the world¹s largest professional services firm. During her time at Deloitte, Trisca worked in national, Asia Pacific, and global roles, including 4 years based in New York. 

Recently, Trisca made the transition into the Education sector and today leads a team of 70 FTE marketing and business development professionals. In a sector that is increasingly competitive, global, and digital, this team¹s remit is to develop and deliver the University’s marketing and brand strategy and to attract and convert future students to choose Deakin University as their preferred place of study. 

Outside of work, you¹ll find Trisca attempting to stay fit, or spending time with her husband, 8-year old son, and 6-year old twins. 

Danny has spent 7+ years turning data into action for leading Australian brands, covering a breadth of disciplines across customer fulfilment, operations, customer and marketing domains. He is currently the General Manager of Advanced Analytics at Crown Resorts, where he leads a multidisciplinary team charged with solving complex problems across the group’s gaming operations, luxury hotel portfolio, and food & beverage outlets. Danny’s mandate is to elevate guest experiences driven by data & analytics.

Before joining Crown, Danny led Business Intelligence at MECCA Brands. There, he helped lead the cloud-native analytics platform (Snowflake, dbt, Airflow) and launched the company’s first semantic layer - reducing time-to-insight and creating the single source of truth. Earlier in his career he led analytics and advanced marketing technology solutions at consultancy, The Lumery (now part of Accenture), helping blue-chip clients unlock customer value through data-driven experimentation and personalisation.

Danny holds a Master of Business Analytics and Master of Business Administration, publishing research on change-management strategies for business-intelligence adoption. He is an active participant in the analytics community, motivated to help aspiring and established analytics professionals get to the next level.