Sponsored Post: ANZ State of BI & Analytics Report 2020 Special COVID-19 Edition

More than ever, companies across Australia and New Zealand are leaning on data analytics to help drive better decision-making and strengthen their businesses against the current volatile economic landscape.

In the wake of COVID-19, Sisense surveyed 460 data professionals in the ANZ region to discover how their use of data analytics has shifted due to the current pandemic. Our survey, which includes local respondents from companies of varying sizes and across a diverse set of industries, offers some fresh insights into the broader business impact of COVID-19.

From a macro level, the results reinforce how critical analytics are to businesses across Australia and New Zealand during times of crisis. In fact, 67% of respondents view BI and analytics programs as more or much more important to business operations now than before the pandemic. The results also demonstrate that marketing, operations, finance and HR are making the biggest inroads in their use of analytics and employing business intelligence to inform decision-making. 

Read the ANZ report here