Kathryn Gulifa 
  Head of Customer Analytics Innovation 
  National Australia Bank

Kathryn Gulifa

Head of Customer Analytics Innovation

National Australia Bank

About

1. In a normal day, what kinds of data / analytics activities are you involved in?
I’ve been off the tools for some years now but in a typical day I would spend roughly 50% of my day on stakeholder engagement, hunting out new opportunities for my team to impact,  communicating progress on inflight projects or seeking investment for our analytics strategy; a  further third of my time with my team, providing guidance on analysis, coaching and development; and the remaining time with external vendors and analytics professionals, keeping up with industry trends and contributing to the analytics community through my board positions with IAPA and Deakin.

2. What’s the biggest challenges you face?
Securing investment from the organisation to build out the analytics strategic roadmap while delivering value at the same time. Also prioritising and limiting projects to do a few things well instead of a lot of things poorly.

3. What would be the proudest or most enjoyable moment in your analytics career?
I’m most proud in my daily job when my team deliver really powerful insights that bring a new perspective to the business and clearly translates to bottom line impact. Personally, I’ve been proudest when I’ve taken a chance on myself and my career and reached for roles and opportunities that scare me.

4. What advice would you give to a woman wanting to get into the analytics industry?
Getting into the industry, don’t be scared off by programming and maths. They’re just tools to solve the problem and are one part of the whole analytics lifecycle. Leverage your interpersonal skills to shine in problem identification and insight adoption which are often overlooked and critical to an effective analytics team. For those already in the industry and looking to progress, take a chance and reach for goals that you think are beyond you. Men are more inclined to do this than women and I think we do more gender discrimination to ourselves than imposed by others.