Kristina Curtis 
  Head of Digital and Customer Analytics 
  BT Financial Group

Kristina Curtis

Head of Digital and Customer Analytics

BT Financial Group

About

1. In a normal day, what kinds of data / analytics activities are you involved in?
Being the “Head of” the team, my time is focused on driving the strategic agenda for Customer Analytics.  My typical day/week consists of participating in workshops with other senior leaders in the organisations to map out our data strategy and source funding for the data work; engaging with stakeholders to educate them on the value we can bring to their business with insight led customer communications.  I also am focused on building out a strong Customer Analytics team, recruiting new talent into the team, raising their profile to be seen as thought leaders across the organisation and having them run an efficient operation.

2. What's the biggest challenges you face?
Our biggest challenge is creating passion with senior leadership about the need to invest in the data infrastructure.   Our other challenge is how we evolve our risk tolerance to support cloud based data solutions.   

3. What would be the proudest or most enjoyable moment in your analytics career?
Right now I’m in a role that encompasses both customer analytics and digital.  I’m most excited to bring to life personalised customer experiences across Omni-channel.

4. What advice would you give to a woman wanting to get into the analytics industry?
Be a story teller – this will serve you well early on when you are doing the analytics and sharing results with stakeholders, as well as later in your career when you are seeking funding from senior stakeholders.

5. What do you think the future holds for women in analytics?
Women bring a different perspective to problem solving, which serves them well in the analytics domain. The future is very bright for those women who are interested in pursuing a career in analytics.