Genevieve Elliott is the GM of Data Science and Insights at Vicinity Centres. Genevieve is responsible for the data practice at Vicinity – an emerging team generating insights from data internally generated and externally sourced. Insights developed support Vicinity’s key strategic pillars - consumer, retailer and business optimisation. Prior to this role, Genevieve worked at Federation Centres, initially as General Manager, Planning and Control before moving into General Manager, Marketing. Before her foray into shopping centres, Genevieve spent 11 years working with J.P. Morgan Asset Management. She held the position of COO in Australia and had a number of positions in Marketing, Sales and Strategy in London and across Europe. Genevieve started her career at KPMG. Genevieve is a member of the Institute of Chartered Accounts Australia and holds a Bachelor of Science and a Bachelor of Commerce from Deakin University.
Speaker at Advancing Analytics 2018