In beta
Coming soon

Groups pages will be added as we roll out new features

Coming soon

Blogs will be added as we roll out new features

Coming soon

Jobs pages will be added as we roll out new features

Stats Insight for Editors

Tuesday, 6th December 2011

 

  • The IDC Digital Universe study found the digital universe in 2011 is 1.8 zettabytes,; and is predicted to be 7.9 zettabytes by 2015 (“Extracting Value from Chaos”, June 2011, IDC Digital Universe Study)
  • IDC predicts digital content to reach 2.7 zettabytes in 2012, a growth of 48% from 2011, with 90% of this information unstructured. (‘IDC Predictions 2012: Competing for 2020’, December 2011)
  • IBM Global CMO Study found 71 percent were unprepared to manage the explosion in data (“From Stretched to Strengthened: Insights from the Global Chief Marketing Officer Study”, October 2011)
  • IDC forecast organisations will deal with 50 times more information by 2020 than today (“Extracting Value from Chaos”, June 2011, IDC Digital Universe Study)
  • Through 2015, more than 85 percent of Fortune 500 organisations will fail to effectively exploit big data for competitive advantage (Gartner report, "Gartner's Top Predictions for IT Organizations and Users, 2012 and Beyond: Control Slips Away," November 2011)
  • Acxiom’s 2011 survey found that only 25 percent of Australian businesses are integrating all marketing data in a centralised system for a comprehensive customer view. (“Connecting the Dots”, November 2011)
  • McKinsey Global Institute predict a 60 percent shortfall in deep analytical talent and data savvy managers and analysts in US, with similar shortfalls globally (‘Big data: The next frontier for innovation, competition, and productivity’, June 2011, McKinsey & Company)

 

Comments are turned off