I don't know about you, but if I owned a Ferrari I would not want just anyone driving it. If it was an F1 car I would not even drive it myself, but would be very happy to have Michael Schumacher drive it for me (http://f1greatestdrivers.autosport.com/?driver=2). Chances are he can drive it much faster than I ever could and with a much lower risk of crashing it thrown in.
What's this got to do with analytics? There are an increasing number of vendors that tell you they can sell you a package that will let anyone do analytics, so you no longer need to hire a specialist. There is some truth to this; software today makes the task of doing analytics easier than it used to be. On the other hand, much like a Ferrari, a specialist will get more value out of the investment than someone else and are much less likely to cause a disaster.