This ADMA/IAPA interview series is looking into valuing data in a business. We spoke to Elizabeth Moore, Head of Research, Insights & Analytics at Telstra, to find out more. The video explores the validity of data being treated as an asset by businesses of all sizes and recognised on the balance sheet, its pros and cons, as well as obstacles or difficulties in recognising data as an asset. It also looks into how data can be leveraged.

 

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