The Association for Data-driven Marketing and Advertising (ADMA) and the Institute of Analytics Professionals of Australia (IAPA) are pleased to announce that IAPA has entered into a formal alliance with ADMA, effective today.

The alliance was announced at the new ADMA BI and Analytics Lab, co-located with the IAPA National Conference, at the ADMA Global Forum, Sydney Hilton Hotel.

Watch this morning's announcement by Jodie Sangster, CEO at ADMA and Doug Campbell, Chairman at IAPA.

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