The IAPA Credentials are the first evidence-based Analytics Credential in Australia. The Credential recognises analytics skills and capabilities benchmarked to industry standards.

IAPA has partnered with DeakinDigital, backed by Deakin University, to develop both a new analytics Professional Capabilities Standard and credential model. The Standards underpin a world-first system of independently verified, evidence-based analytics credentials that provide recognition of an individual’s experience, skills and capability gained through professional practice in the workplace.


The Credentials are available exclusively as part of paid individual or corporate IAPA membership.

Why apply for an IAPA Credential?

For those working in analytics and data, this independently verified credential attests to your level of skill on-the-job. Past levels of study are not specifically taken into consideration in awarding a credential. The evidence-based credential allows you to be recognised for the skills and value you bring to your work.

For employers and recruiters, the IAPA Analytics Credential provides third-party recognition of skills via evidence to improve confidence in the skill level of staff and potential recruits.

How to Apply for a Credential

Join IAPA as a paid individual or corporate member to access a your credential as an integral part of membership

Join as an individual member

Enquire into corporate membership for your organisation


IAPA Data Analytics Credential

This Credential is currently available at the Entry, Developing, Intermediate, Proficient and Advanced levels. Use the level indicators below to identify the level you should explore, and then click on the link to learn more from the DeakinDigital website



At this level you will most likely:

  • Have 6 months experience
  • Be a professional new to the workforce
  • Have ownership for a defined range of tasks
  • Support others to deliver outcomes while acquiring knowledge and skills

Go to Entry Level details



At this level you will most likely:

  • Have 1 years experience
  • Be a professional with limited experience but will increasingly develop knowledge and skills
  • Have personal responsibility for a broad range of work activities
  • Collaborate with others to deliver effective outcomes for the team

Go to Developing Level details



At this level you will mostly likely:

  • Have 5 years professional experience in this capability
  • Be an experienced professional
  • Have experience in operational roles
  • Coordinate actions across operations

Go to Intermediate Level details



At this level you will most likely:

  • Have 7 years professional experience in this capability
  • Be a senior professional
  • Have experience in function-level roles
  • Direct thinking or action across operations

Go to Proficient Level details



At this level you will most likely:

  • Have 10 years professional experience in this capability
  • Be an advanced professional
  • Have experience in leadership roles
  • Drive actions across an organisation

Go to Advanced Level details


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